'Roudram Ranam Rudhiram' is said to be going through a lukewarm pre-release phase in Hindi. Despite Brand Rajamouli going all out to promote the movie (let's be honest, Jr NTR and Ram Charan are no massive names among the Hindi audiences despite their YouTube Hindi-dubbed hits), the pre-release bookings have not been spectacular.
In an attempt to rack up the buzz around the movie, the makers of 'RRR' have arranged an early premier for Bollywood celebs and Bollywood media in Mumbai on Thursday. The show will start at 9:30 pm. This is perhaps the earliest show in India.
If the likes of Aamir Khan attend the show and talk highly about Rajamouli and the performances, the videos will expectedly go viral across social media platforms. That's the whole plan.
A similar privilege hasn't been afforded to Tollywood celebs. A source closely associated with the movie has denied the rumour that Telugu film celebs will get to watch a similar premier show in Hyderabad.