Director Trivikram's collaboration with Mahesh Babu was announced last year. It was launched formally today in a puja ceremony under the aegis of Haarika and Hassine Creations.
The event was hosted by Ramanaidu Studios in Hyderabad. Producer Suryadevara Radha Krishna (China Babu) is confident that the third film between the actor-director duo will be a money-spinner.
Pooja Hegde graced the event, confirming her presence as the heroine of the big-ticket film. Mahesh was absent but his wife Namrata Shirodkar was conspicuous by her presence. Suresh Chukkapalli, the industrialist, switched the camera on while the first shot was filmed on the 'Radhe Shyam' actress.
Slated to go on the floors in April, the film will have music by Thaman.