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'Pushpa': Pre-release business clocks Rs 250 Cr mark!

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'Pushpa' is going to be released on 3,000 screens on December 17. This one is Allu Arjun's most important project to date. Since 'Ala Vaikunthapurramuloo' has made Bunny an Icon Star, no wonder that Pushpa's pre-release business is massive.

Mythri Movie Makers is minting money like anything with pre-release deals. From all sources put together, 'Pushpa' has made a whopping Rs 250 Cr business even before its release. The huge amount includes not just theatrical rights but also satellite and digital rights.

Theatrical rights are huge because the film will be released in multiple languages. In Hindi, it is going to be out on 1,000 screens, as per producers Y Ravi Shankar and Naveen Yerneni.

The unprecedented pre-release business is because of Allu Arjun's stamina and Sukumar's image. This is the third movie in the combination of the actor-director duo.

Bunny's first pan-India flick is truly a huge beast. 'Thaggede Le', as the actor would say!