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Mega Producer Allu Aravind is 'The Father Of OTT'


Allu Aravind needs no introduction. His place in the Telugu film industry and his contributions to cinema are well known. Known for his smart planning skills and excellent judgment abilities, 90% of the movies he has produced so far have become hits. His decisions from time to time have created livelihood opportunities for thousands. During the pandemic, Allu Aravind has ensured work for cine workers through Aha. When he floated the Telugu-only OTT platform, many ridiculed the very idea. They have been given a befitting reply now.

It wouldn't be an exaggeration to say that none has been able to match Aha in terms of content. 'Orey Bujjiga', 'Colour Photo', 'Bhanumathi Ramakrishna', and 'Johar' have been acclaimed Aha releases on the platform this year.

Besides Aha, Allu Aravind has been instrumental in kickstarting several projects in Tollywood this year. 'Chaavu Kaburu Challaga' with Kartikeya, '18 Pages' with Nikhil, a film with Allu Sirish, a film with Varun Tej and 'Most Eligible Bachelor' with Akhil Akkineni are in different stages. Aravind has been taking care of these projects besides pioneering things at Aha. Directly and indirectly, hundreds are working on these films.

A number of films that wouldn't have seen the light of the day due to the lockdown have found refuge in Aha. Aravind has decided to back movies that are made with a million hopes. In his endeavour, he has become super successful. No wonder that he has come to be regarded as the Father of OTT. He has shown what experience can mean. He is now an inspiration for production houses.