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Innovative promotions for 'Mathu Vadalara'


'Mathu Vadalara' is one small movie that has been generating good buzz in the film circles. Ram Charan released the teaser of this movie recently. MM Keeravani's son Sri Simha is being introduced as the lead actor with this movie, which will release on 25th December.

Mythri Movie Makers and Clap Entertainment are jointly producing this murder mystery, directed by Ritesh Rana. Keeravani's elder son Kaala Bhairava is the music director.

The team has been promoting the film in an innovative way to grab the eyeballs. The promotional campaign started at Prasads Imax in Hyderabad. The first lyrical video has been launched.

Producers say, "Promoting a film in an innovative way is the need of the hour. The teaser, launched by Ram Charan recently, has got a superb response. New technicians and actors are going to be introduced with this movie. It's an entertaining murder mystery. We are sure that this movie, releasing on 25th of this month, will entertain audiences".