Telugu cinema is slowly changing its form inclining towards neo-realism. This is the result of new wave cinema movement being initiated by young and skilled film makers entering into the industry. With pillar support and motivation from Nara Rohith and ARAN Media Works, director Venu Udugula’s debut directorial ‘Needi Naadi Oke Katha’ starring Sri Vishnu, Satna Titus in lead roles is experimentally made with inspiration from Dogme 95 manifesto, a revolutionary movement in film making process which began in 1995 from Denmark.
“I have adopted Dogme 95 principles for first time in Tollywood for ‘Needi Naadi Oke Katha’. We have first made a trial shoot for ‘Needi Naadi Oke Katha’ with Dogme 95 principles and showed the footage to Nara Rohith. He encouraged us by accepting to produce the film on ARAN Media works banner.
Dogme 95 is a manifesto formulated by Lars von Trier and Thomas Vinterberg in Denmark with 10 goals and rules. These rules refused expensive and spectacular special effects, post production modifications and other technical gimmicks which control the production costs.
Other rules like shooting must be done on location without props and sets, sound must never be produced apart from images, camera must be hand held, special lighting is not acceptable, film must not contain superficial action and so on are all adopted as it is in ‘Needi Naadi Oke Katha’,” said director Venu Udugula.