Zee Telugu is a dominant player in the Telugu GEC market, known for its aspirational fiction shows and innovative non-fiction offerings along with consistent viewership in the movie genre.
The movies acquired by the channel have delivered record breaking ratings irrespective of their box office performances which no other channel in the competition can boast of. Taking cue from this metric and backed by a library of over 500 films, the channel is all set to launch a new full time movie channel Zee Cinemalu.
Movies are an integral part of the lives of the Telugu audience and the stars of Telugu cinema are worshipped as demigods. To represent such a larger than life environment, Zee Cinemalu becomes the first channel in the South Indian Television industry to partner with international agencies for designing the logo elements. Megastar Chiranjeevi, unveiled the Zee Cinemalu logo in an event which was attended by the most prominent Telugu film fraternity. Incidentally Zee Telugu was also launched by him in 2005.
Zee Cinemalu offers a wide variety of movies from different genres with an aim to win the hearts of the Telugu audience and hence the positioning Dil Pai Super Hit. The channel's major blockbusters include Akhil, Brahmotsavam, Kumari21F, Supreme and A Aa. Zee Cinemalu also comes up with the first of its kind properties like 7 days 7 premieres, simulcast of mega events, just for laugh gags, Bangaru Bujji - a filler which connects cinema and day to day life of an individual and DSP Live in USA- a musical show featuring Devi Sri Prasad
Zee Cinemalu has taken the aggressive route in designing and executing the campaigns - On air, Off air, Digital and experiential. Zee Cinemalu is the only channel launching a bilingual website www.zeecinemalu.com
with content related to Tollywood news, gossips, Box Office Reviews and Zee Cinemalu related information all in one place which is the first of its kind.
The channel is all set for a mega launch on 4th September at 12:05PM. With such innovative and variety offerings, Zee Cinemalu promises to deliver Dil Pai Super Hit
Zee Cinemalu will be available on these DTH platforms- Dish TV, TataSky, Airtel and Reliance