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Director Santhi Kumar Chilumula on 'Athreya'

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START (Service through Art) Help Foundation-Dotcom Art Creations have jointly produced a children’s movie titled ‘Athreya’ with Santhikumar Chilumula as director. Adithya played the title role in the film that features Anuhya and Jeeva in important roles. Srini Prabhala has composed the music. The story depicts the children and their psychology. Previews of the film were screened recently and won appreciations from adults along with the children. The film is going to be releasing across the state on November 14th on the occasion of children’s day. The film is powered by many software agencies as a part of ‘Corporate Social Responsibility’ (CSR). It is a great thing that the vice president of ‘Bank of America’ Srini Prabhala has rendered the music for the film.

On the eve of film’s release, director Shanthikumar Chilumula said, “The story is about how the modern life style effects on children? And what precautions should be taken by the parents to raise the children. We have added some comedy scenes to those sensitive matters. I hope that the film which deals with a concept that the influence of parents’ behavior on children, will impress all the audience. Alayans Global Services and IPRO Soft India Pvt. Ltd. along with some agencies helped generously for producing the film. We made an appeal to both governments for tax exemption. I’m confident that we will lenient response from governments. However, keeping the tremendous response that got to the previews in mind, we have decided to release the film across the state on 14th of November. We will receive the tax exemption after the release. We will spend the profits for orphans education and medical. If our attempt becomes successful, we will bring furthermore social awareness films from our banner in future and we will encourage talented persons who are working for corporate companies.”

Sriraj, Pranay, Meenakshi, Spoorthesh, Brinda, Rakhi Iyyangar, Madhava Prasad, Padmaja, Ravi and Manoj Vamsy and some others are part of the film.

Cinematographer and Editor: Arif Lalani; Production: START (Service through Art) Help Foundation-Dotcom Art Creations; Story-Direction: Shanthikumar Chilumula.