Item songs in Mahesh Babu’s films are not just confined to front benchers but a mission to target audience from all segments. Be it an item number ‘Ippatikinka Naa Vayasu….’ from ‘Pokiri’ or ‘Ratraina Naaku Ok….’ from ‘Athidi’ or ‘Poovai Poovai….’ from ‘Dookudu’ or ‘We love bad boys….’ from ‘Businessman’. Every song is unique in its own way and has become more popular than the regular romantic songs in his films. So this time for his latest film ‘1’ (Nenokkadine), Mahesh Babu will be seen sizzling with another Bollywood beauty Jacqueline Fernandez
in an item song. This will be Jacqueline’s debut film in Telugu. Earlier Malaika Arora also made her Tollywood entry through Mahesh Babu
film ‘Athidi’ only. Right now shooting of ‘1’ is progressing in London and it will continue till this month end. Makers are planning to bring ‘1’ to theaters by the end of this year.