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Japanese Massage Footwear brand Kenkoh Partners with CENTRO to expand footprint in South India


Hyderabad/Vijayawada, November 27th,2020: Kenkoh Massage Footwear India Private Limited, the brand of massage footwear with Japanese origin, announced its partnership with CENTRO - South India’s largest footwear chain, as part of its expansion in the country. The partnership will give CENTRO’s consumers in Hyderabad and Vijayawada access to Kenkoh’s range of therapeutic sandals, the hottest trend in healthy footwear. Over time, CENTRO and Kenkoh are looking intobringing this concept to all major cities across Telangana, Andhra Pradesh and Karnataka.

After huge success in America, Europe, the Middle East, Kenkoh recently launched its first retail outlet in India in Mumbai’s Phoenix Market City Mall earlier this year.Its expansion intoSouth-India Market, will prove to be crucial for its growth in the country. Designed in Japan, Kenkoh uses the ancient principles of acupressure to stimulate and soothe the feet and the entire body.

Each pair of Kenkoh footwear has almost 1,000 rubber nodules which are uniquely designed and clinically proven to stimulate the foot’s reflex points in order to revitalise the body, improve circulation, better posture, restore overall balance and improve one’s mood. The massaging footbed is designed to replicate the ancient reflexology treatments its founder, Mr. Yamanashi had researched and perfected over 50 years ago.

Speaking on the partnership, Rola Sullivan, Managing Director, Kenkoh Massage Footwear India Private Limited said “South India has an extremely rich heritage steeped in culture and tradition and the same applies for Kenkoh as a company. We are proud to partner with CENTRO to kick-start this expansion as they are South India’s largest footwear retail chain and one of the most reputed brands in the space. Our goal isto help our Indian customers experience the healing and invigorating benefits ofKenkoh everyday and watch how it changes their life for the better.”

Mr. Kasi Vishwanath, General Manager, CENTRO commented “Kenkoh’s legacy in the massage footwear industry is iconic and it gives us immense pleasure to partner with them and take their unique product to the South-India market. As a brand, CENTRO has always ensured its customers get the best products from across the international and domestic markets and this partnership encapsulates all that we stand for as Kenkoh is among the biggest brands.”

Kenkoh’s partnership with CENTRO will present its top-selling international ranges like Genki, Hanako, Samurai, Sakura, Fukkatsu, Nagomi, Kawai, Iyashi, Yamato and Osaka to the South-India market. CENTRO Banjara Hills Hyderabad, CENTRO Jubilee Hills Hyderabad and CENTRO MG Road Vijayawadawill be the first stores to have Kenkoh’s products with more stores being added over time.

About Kenkoh:

Established in 1965, Kenkoh is the original home of massage footwear, designed in Japan to the ancient principles of reflexology. The word Kenkoh translated as “health” in Japanese and it’s this philosophy that guides all of the brand’s designs to this day. Each and every pair of Kenkoh shoes is formulated with soft, therapeutic insoles that massage the feet, revitalising and balancing the body. Designed to provide an array of health benefits, Kenkoh shoes are a fusion of wellbeing and style.

In addition to India, Kenkoh footwear is also available in Japan, USA, Europe, Australia, Singapore, UAE and other Middle Eastern countries.


Within a decade of its inception in 2009, V-Retail has established itself as one of the largest retail, distribution, and franchising companies in South India, familiarly known to footwear lovers, as the brand name CENTRO.

CENTRO as of today, has about 32 stores in Andhra Pradesh, Telangana, and Karnataka.

Updated on November 27, 2020